What the ICC owes BCCI


By Gaurang
May 5 2017

The malcontents of the ICC have once again used their unofficial mouthpiece Cricinfo to begin a campaign of pressure to try and bring the BCCI to heel.  However they would be better served if they recognize that they must meet the legitimate and reasonable interests of their biggest benefactor the Indian cricket fan, and indirectly the BCCI.  

However, the ICC has instead decided to up the ante so to speak.  First Cricinfo splashed a headline that India were outvoted on the new revenue model by the full members by a vote of  9-1. Well duh!... if you promise a bunch of loss making boards more money and then give them the plausible deniability of saying we were only doing it “for the sake of cricket” of course they will vote to take money away from the game’s money machine and give it to themselves.  Next they trumpet that the CoA, the inexperienced, some would say green behind the ears, committee appointed by the Indian Supreme Court to oversee the operations of the BCCI has “instructed” the BCCI to select a team for the ICC Champions Trophy.  Lastly, they report that Sachin Tendulkar and Rahul Dravid, as well as other Indian ex-players want India to play the ICC Champions trophy. Sachin and Rahul may have been superb batsmen and very upright characters, but that did not prevent the ICC appointed officials from targeting both of them for allegedly illegal ball tampering activities during their playing time. They do exude a vibe of being goody two shoes, and just the type of non-confrontational players the ICC likes Indians to be, so that is not very surprising.

Meanwhile, Shashank Manohar the ex-BCCI president turned ICC Supremo, who jumped ship from the BCCI to ICC just in time to avoid being tarred and feathered like his mentor N. Srinivasan by the Indian Supreme Court when it looked into charges of corruption and conflict of interest among BCCI office holders and owners of the private IPL frachised teams, has been retained by the ICC to take on the BCCI.  It wouldn’t look too flash if greedy Goras were going after BCCI, but if a fellow Indian, and an ex-BCCI president was doing so… hey can’t claim discrimination.

So, the ICC is cynically trying to strong-arm the BCCI into accepting about $290 million, barely half of what it originally was entitled to, i.e. $570 million as its share of the ICC revenue. Some basic facts need to be considered there.  About 70-75% of the ICC’s revenue of $2.7 billion in the 8 years cycle from 2015-23 comes from TV rights to the Indian market. So India is actually entitled to $1.9 billion if it got a proportional amount of money as it generated.   In light of this $570 million seems eminently fair.  Another basic fact that needs to be considered is that the ICC itself is set to receive, about $160 million for its administrative activities. This is more than the amount slated to be distributed to several smaller boards, and the ICC does not organize any cricket directly anywhere, relying on the local boards to do so for the various tournaments the ICC sponsors and whose costs are paid separately by the ICC. So what is the $160 million for? Five star hotels for busybodies like Manohar and is minions? posh digs in Dubai, where the ICC moved its operations from London, to avoid paying taxes, or buying media coverage on sites like Cricinfo?  Btw, Manohar is entitled to a $100,000 per year administrative fee for his honorary post, plus all-expense paid for his lodging, meals, travels, etc.  Nice gig if you can get it. The two erstwhile ICC chiefs the Australian Malcolms Speed and Gray would testify to that.

In light of the hardball tactics the ICC is trying to use the BCCI should DEMAND a minimum of $1 billion. It is still much less than its proportionate share of the revenue generated. However, with this demand there should also be a commitment to take the game to the next level in terms of both depth and breadth around the world. The two biggest markets that are there for the picking for cricket are the USA and China. The BCCI is particularly well suited to expand both these markets with the presence of Indian diaspora both in the USA and in Hong Kong as well as mainland China.

For instance, an IPL like tournament or even the actual hosting of an edition of the IPL let's say the 11th edition, in the USA by the BCCI would be a wonderful opportunity to expand the game there. Of course the board of the USA, if it still is a functioning body, and possibly those of West Indies and Canada could be roped in too by the BCCI. But the expertise and clout of the BCCI would make such a venture not only possible, but likely to be hugely successful.

Another area where the BCCI would need to expend a lot more money commensurate with its large chunk of the revenue is in the actual running of the game. It would have to adopt and pay for the latest DRS technology, and set up training institutes to churn out the best qualified officials. It will not do to let “others” run the routine operations of the game like they have done in the past, but would behoove the BCCI to take a deep and enduring interest in this field as well. Maybe then the current anomaly of just one or two Indian officials among the army of Elite umpires and just one match referees of the ICC being of Indian origin would be addressed.  The BCCI's tendency to concentrate on the money while ignoring the actual running of the game would no longer be a viable strategy. 

One needs to remember that until the BCCI took the TV rights model global under pioneers like Jagmohan Dalmiya and I.S. Bindra way back in the mid 1980s, cricket was an anachronistic sport that was barely viable economically, and played by near amateurs even at the highest levels who had to hold down separate day jobs and rely on large retirement benefit seasons to make ends meet when they were done with their playing days.  It was Jagmohan Dalmiya who brought and then won a case in the Indian supreme court requiring Doordarshan, the Indian State broadcaster, to pay the BCCI for broadcasting cricket. This was a sea change that revolutionized the whole revenue model of the game. Prior to that the BCCI paid Doordarshan its costs for covering its matches.   That one change opened the floodgates to TV rights revenue that the current ICC is so solicitously saying it needs to protect from the greedy BCCI.  The fact is when Dalmiya took over as the first non English or Australian ICC chairman he was dismayed when he found that the organization had about 16,000 pounds in its bank account.  Now we are talking in the hundreds of millions of dollars.  This is the difference that the ICC owes the BCCI and ultimately the Indian cricket fan, who is the financial engine behind the world game today.

pqs: qs:
What the ICC owes BCCI
Posted by: Indian Cricket Fever (IP Logged)
Date: 05/05/2017 17:41

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Re: What the ICC owes BCCI
Posted by: Akbar (IP Logged)
Date: 06/05/2017 23:32

I hope India does not send team if demands are not met.
Time to stand up.

Re: What the ICC owes BCCI
Posted by: Akbar (IP Logged)
Date: 07/05/2017 14:31

India is finally taking part in CT. Shouldn't have made this decision.

Re: What the ICC owes BCCI
Posted by: Birbal (IP Logged)
Date: 07/05/2017 17:17

No this was the right decision. Pulling out at the last minute would only confirm the impression of the BCCI as a big bully...

However, the stupid statement by the CoA person that if India pulled out it risked not being able to play international cricket for 8 years was HYPERBOLE of the worst kind...precisely the sort of thing CRAPINFO would highlight....

In the end BCCI must act in the interest of the Indian cricket fan... and also take the game to a higher level... Can't only demand more money... must also take more responsibility...

Re: What the ICC owes BCCI
Posted by: Akbar (IP Logged)
Date: 07/05/2017 18:07

Quote:
Birbal
No this was the right decision. Pulling out at the last minute would only confirm the impression of the BCCI as a big bully...
However, the stupid statement by the CoA person that if India pulled out it risked not being able to play international cricket for 8 years was HYPERBOLE of the worst kind...precisely the sort of thing CRAPINFO would highlight....

In the end BCCI must act in the interest of the Indian cricket fan... and also take the game to a higher level... Can't only demand more money... must also take more responsibility...

Who is that CoA person? Vinod Rai?

Re: What the ICC owes BCCI
Posted by: Birbal (IP Logged)
Date: 11/06/2017 18:06

India and Indian fans once again filling ICC pockets...

Btw, the crowd for the India v. Pak game at Birmingham was the biggest EVER at the ground...

Not to mention the billion or so who viewed the game globally...

To put it in perspective.. more people watched that one game than watched all the Major League Baseball games that day....smiling smiley



Edited 1 time(s). Last edit at 2017:06:11:18:08:57 by Birbal.

Re: What the ICC owes BCCI
Posted by: Birbal (IP Logged)
Date: 27/07/2017 17:09

Now the second shoe drops...

Read this article about how the bidding for the IPL ( A BCCI property) is likely to impact the ICC...and how the ICC is quaking in its boots about the outcome of the IPL media rights bidding....smiling smiley

[www.cricbuzz.com]

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