NEW SHIRT SPONSOR ANNOUNCED
By COYSDC
April 1 2008
PRESS RELEASE
NEW SHIRT AND SPONSOR ANNOUNCED
Northampton Saints are delighted to announce that the parent company of one of our oldest sponsors, Church's, has agreed to sponsor the club for a period of two years. Prada, originally known in Italy as 'Prada Brothers', was founded in 1913 by Mario Prada in Milan. In 1978, Mario's granddaughter Miuccia Prada inherited what was still a leather goods business from her grandfather. Currently Prada is considered one of the most influential clothing designers in the fashion industry. Its subsidiary, Church's is located in Northampton, with an estimated production capacity of 5000 pairs of shoes per week, 70% of which are exported all over the world
Roberto del Candeggiante, head of the Fondazzionne Prada said, "We are delighted to be able to share in the long term relationship that the Church family has enjoyed with Northampton Saints over many years. We feel that we can all benefit from the wider relationship between our organisations. This is not the first time that Prada has been involved in sport sponsorship, having been involved in the Luis Vuiton Cup, and the Americas Cup between 1996 and 2007 with the "Luna Rossa". Luna Rossa branded accessories and apparel collections, featuring innovative high-tech fabrics tested by the sailing team, are licensed to Prada. From this experience, the new Northampton Saints shirts have been developed.
The sponsorship agreement has two immediate impacts. Firstly, from the start of next season, The Church's Stand will be re-branded as "The Prada Stand." Secondly, the Saints' new playing strip for our return to the Premiership has been designed by Prada, and will be unveiled at a ceremony before the Club's Summer Ball. A preview of the shirt can be found below.
Furthermore the club has launched an exciting project to take sport design into primary and secondary schools in the Northampton area that would not have been possible without the support of Prada..
Saints chief executive Allan Robson is delighted that Prada have agreed to take on the Church's sponsorship.
"The Saints and Church's/Prada have been associated with each other for a long time," , we have been neighbours for over 100 years. Over the last seven years we have developed a superb relationship that was recently entrenched even further by the company's decision to outfit the entire playing Squad and the Board with suits and shoes.
"Prada are well known for their generous sponsorship of the arts, and this move into rugby with Northampton Saints represents a significant opportunity to bring their brand values to a wider audience. The club is indebted to Prada for their continued support and I am delighted that we will be taking this relationship forward."
Tuesday, 01 April 2008
“Those who desire to give up freedom in order to gain security will not have, nor do they deserve, either one.”
Benjamin Franklin
Tetleys Block F E143
Edited 1 time(s). Last edit at 2008:04:01:09:09:09 by Mark C.
"Your days are numbered. Use them to throw open the windows of your soul to the sun. If you do not, the sun will soon set, and you with it."
-- Marcus Aurelius, Roman Emperor 161-180 A.D.
Once a scrum half .... always a scrum half
Loved it. If only it were true.
And where's Magnus Lund?
Very good read though, Can't wait to hear the comments from the Prada stand brigade...
actually, thinking about it, we never hear anything from that side of the stadium!!
Saint til I die
Barfly's not likely to mis-spell his own name...
Photo Gallery
I love Prada.
Quote:St Marlowe
We're going to play in blue then?
Barclaycard would love that!
but the good citzens of Sale might object!